Bold claim: Canadians are rethinking every cart item, and a single Ontario dad is turning that question into a national conversation. But here’s where it gets controversial... one 135-day quest to spotlight Made-in-Canada goods may redefine what shoppers consider “local.”
London, Ontario — Chris Agro, a hockey dad from Tillsonburg, has embarked on a lengthy project to highlight Canadian-made products for more than four months straight. His goal is simple yet bold: inspire Canadians to prioritize domestic goods and second-guess what lands in their grocery carts.
Agro says the effort has deepened his own pride in Canada and its economy. He uses social media to tell the stories behind Canadian companies and their products, posting daily features on Instagram (go_agro) and Facebook, including participation in groups like Made in Canada - Canadian Products.
The journey began unexpectedly with a bag of milk. A single post about bagged milk sparked widespread reaction across the country, including provinces where this item is unusual. That moment prompted Agro to explore other culturally Canadian products worth celebrating.
“My aim is to spend hours researching so shoppers have more information at the moment of choice,” Agro explains.
What does buying Canadian really mean? The conversation has evolved as tariff tensions between the U.S. and Canada linger, influencing consumer habits even as some pushback eases. Agro notes that the exploration now includes a wide range of brands, from essentials like Dempster’s bread to Oasis juice, David’s Tea, and Jamieson Vitamins, all featured through his pages.
The effort isn’t just about naming brands. It’s about the stories behind them—how Ottawa-based Spyce Girlz, started by a 13-year-old entrepreneur, earned shelf space in major grocers; how Oasis juice traces its origins to a century-long Quebec tradition; and how Twigz Pretzels emerged from a family dinner in Alberta.
The initiative has resonated with local businesses too. Cowbell Brewing Co. in Blythe, Ontario, expresses optimism, noting growing interest in supporting local producers and that their beer is now widely distributed through LCBO, The Beer Store, grocery outlets, and even some Costco locations near London.
Controversy isn’t far behind. Critics question maple-washing and the accuracy of labeling, prompting Agro to emphasize the broader goal: supporting Canadian workers and families. "If we’re still backing Canadian jobs in the end, that’s good enough for me. My list, my rules," he says, acknowledging that his project has its own set boundaries.
For Agro, the project has rekindled a deeper affection for Canada and its regions. Once a dreamer of sunny trips to California or Florida, he now highlights Canadian destinations from Vancouver to Halifax, inviting others to see the country with fresh eyes. He believes the past year and a half has strengthened people’s connection to Canadian people, places, and products.
Even though Agro concedes the project may have a shelf life, he isn’t stopping at branding alone. He plans to broaden the scope to celebrate a broader spectrum of Canadian culture, aiming to keep the conversation alive and inclusive for a diverse audience.
What do you think about prioritizing Canadian-made products at the store? Do you agree with Agro’s approach, or do you see gaps in labeling and availability that need addressing? Share your thoughts in the comments about how you balance supporting local businesses with the practicality of everyday shopping.
